As an Email Specialist, you’ll be the driving force working behind the scenes to manage the setup, initiation, and enhancement of cold email outreach campaigns. By establishing the technical groundwork and ensuring campaigns are well-organised and efficient, you’ll guarantee everything operates seamlessly. You’ll also track performance and provide actionable insights to keep us ahead of trends.

Key Responsibilities: Technical Setup Expert: Manage initial tasks such as purchasing domains, creating inboxes, and configuring SPF, DKIM, and DMARC for optimal deliverability. Platform Specialist: Configure and oversee campaigns using tools like Instantly or Smartlead, accurately mapping leads and sequences while optimising sending schedules. List Building Specialist: Utilise tools like Apollo, LinkedIn, and Clay to source and enhance leads that fit our ideal customer profile (ICP). Verify and organise them in Google Sheets or Airtable. Campaign Coordinator: Initiate campaigns, assign inboxes, monitor metrics (opens, responses, bounces), and adjust sending volumes based on inbox condition.

Deliverability Monitor: Frequently check inbox performance using tools like Folderly, and rotate or replace underperforming inboxes to maintain high deliverability rates. Reporting Expert: Maintain weekly performance reports, share essential insights, and propose improvements based on real-time data. (Optional) Inbox Manager: Use templates to reply to incoming emails, tag and archive responses in instantly, and inform the owner of important replies or booking opportunities.

Who You Are: Detail-Oriented Technician: You enjoy setting up systems, optimising tools, and delving into the nuances of email infrastructure and campaign performance. Organised Executor: You excel at keeping processes tidy, well-documented, and running without a hitch. Analytical Problem Solver: You focus on data—tracking, analysing, and recommending enhancements to boost results. (Bonus!)

Skilled Communicator: If managing an inbox is part of your role, you’re clear, professional, and efficient in your responses using provided templates.